CATSU
Catsu is a Japanese-style restaurant in Mumbai, India. The key goal was to build a brand presence that would provide the audience with a glimpse of Japan’s nightlife.
Client
CASTU
Category
Restaurant/ social media marketing/
Mural art
Year
2022
When Rahil, the owner of Catsu restaurant, first approached us about brand direction. To begin with, he had nothing. He was going to launch his new enterprise through Cloud Kitchen and was searching for someone to assist him with sales and marketing skills.
For the first approach, we targeted a very specific segment of anime fans and Japanese cultural aficionados. Which brought the brand popularity within a few weeks of its launch, and that was the aim we accomplished in a very short duration of time. Catsu was able to deliver over 80 orders in a single day, and believe it or not, the bulk of the orders we received were from Instagram solely.
To cut a long tale short, Catsu is currently operating a full-fledged restaurant in a prominent position in the city. We are delighted to witness our client’s growth, from a simple cloud kitchen to owning a place in the city centre.