Lay’s is a popular brand of potato chips that has been around for over two decades. They are known for their amazing and yummy snack products in different flavors that are loved by people all over the world. And, recently they came up with a fun campaign called #SmileDekeDekho that made everyone smile!
The idea behind the campaign was to connect with consumers in a new and innovative way. The team at Lay’s wanted to create engagement among their consumers and spread joy with joyful packaging. They thought of putting small faces on their packaging, so each flavor had a different smile. They believed that this would lead to different smiles and different connections.
To execute the campaign, Lays worked with famous actors Ranbir Kapoor and Alia Bhatt and over 750 other famous people to promote the campaign. These celebrities featured in television commercials and social media posts, which helped the campaign reach a wider audience.
But the real magic of the #SmileDekeDekho campaign was in its personalized packages. Lay partnered with influencers on social media and matched each influencer’s smile to a flavor variant that goes well with them. They created personalized packages featuring the smile of these 600+ influencers, which were then sent to them to pose with.
And, it worked like a charm! Everyone really liked the idea and started posting photos of them with lays using their hashtag. People created memes and clicked selfies to be a part of the campaign. The campaign generated over 185 million impressions, above 8 million engagements, and 1200+ social media features!
In conclusion, the #SmileDekeDekho campaign by Lay’s was a fun and creative way to connect with consumers. By creating personalized packages and partnering with famous people, Lay’s was able to generate massive consumer interaction and spread joy. It just goes to show that sometimes, a little bit of fun is all you need to make a big impact.
So, have you ever seen an ad or campaign that made you smile? Let us know in the comments!